To vote for Renee: VOTING HAS NOW CLOSED
Renee has received 182 votes from the Start of the voting period (23rd August 2014) till 12.00am, 3rd September 2014. The total votes for Renee is therefore 182 + the final count (indicated from her additional votes gathered on Facebook) at the end of the Voting period 11.59pm, 12th September 2014.
Renee is a mother to 2 kids, aged 2.5 years and 6 months old
What inspired you to be a mumpreneur?
Like many small business ideas, the concept for Travelshopa came out of a need and frustration. I love to travel and I love to shop. And fashion and home wares are my weak spot. In my travels I love to support local communities and discover local talent. It feels more fulfilling to take unique pieces home, made by local artisans, rather than an assortment of goodies from high street brands.
When I moved to Singapore in 2010 I found it difficult to find local designer and retailers, among the plethora of international brands in key shopping precincts. There wasn’t a resource that comprehensively sorted out the best of the best. It was when I started to travel extensively within South East Asia that I saw that there was an opportunity to develop a community that supports local talent. After a corporate career and MBA studies, establishing the business was a natural progression. It was just a matter of time to come up with an idea I was passionate enough about.
Personal Critical Success Factors:
While working in the corporate world I was always somewhat of an intrapreneur – I was attracted to working on small- to medium-sized initiatives outside the core business. So the transition to entrepreneur was not very difficult. Early on I identified three success factors for my startup:
1. To set up processes that enabled flexibility in my daily routine to attend to my young family, establish a startup business and mentor a talented team
2. To work with people who believed in our offering and are equally passionate about supporting local talent
3. To build a ‘product’ that would be fast to take to market and low in risk while remaining relevant, sustainable and beneficial to our customers and readers
Today, we are a solid team of 5 people. We have listed more than 250 businesses in Singapore. And we are well on our way to launching Travelshopa Kuala Lumpur. Travelshopa was also named one of Singapore’s 20 Hottest Startups 2014 by Singapore Business Review. All of these achievement were personal goals set before the official launch in October 2013.
How do you use PR strategy to increase your business’ success?
An omni-channel PR approach across social and local media has garnered a large following and influencer base for the “age” of the business. Featuring in many local titles has achieved new business awareness and given Travelshopa efficient visibility within the right target market: customers and readers.
Since our launch in October 2013, we have featured in The Straits Times, Business Times, Style Magazine Singapore, Her World Malaysia, Singapore Business Review, e27, Kiss 92FM, and many more. We have also worked with local media to share our local shopping tips and advice such as Expat Living, Sassy Mama and Elle Singapore.